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25 years of building 
the platforms that move 
automotive retail forward.

CarWire isn't our first company. It's the culmination of a dozen platforms, five major exits, and decades spent inside the systems that define how dealerships and lenders operate.

– THE ORIGIN

CarWire was founded by Bruce Thompson — a serial entrepreneur who has spent over 25 years building and scaling technology platforms for the automotive industry. From AAX to Lanelogic to RedBumper to NewCarIQ to the Pearl portfolio to CarOffer, each company solved a structural problem the industry had accepted as permanent.

The pattern was always the same: find the gap between how the business actually operates and how technology assumes it operates, then build the bridge. Five exits — to JM Family, to CDK Global (twice), and to CarGurus (twice) — validated that approach. And every platform along the way contributed technology, relationships, and hard-won operational insight that lives inside CarWire today.

CarWire exists because the biggest structural gap in automotive retail is still wide open: the space between dealer operations, floorplan lenders, and auction platforms. Dealers have millions trapped in unfloored inventory. Lenders manually process hundreds of thousands of flooring transactions per month through antiquated systems. Auctions lack real-time lender connectivity to fund purchases at the point Ωof sale. CarWire closes it for all three — permanently, automatically, at scale.

–WHAT DRIVES US

How We Build.

Every company on that timeline was built the same way — and CarWire is no different.

Build from the Inside Out

We don't build technology and look for a problem. We live inside the problem first — inside the DMS, inside the controller's workflow, inside the lender's process, inside the auction lane — and build the bridge that should already exist.

Move Fast, Ship Real

Prototypes in days. Production in weeks. Every team member is a builder, not a committee member. We earn trust by delivering outcomes, not slide decks.

Operations First

The people who actually move the money — controllers, lender ops teams, auction back offices — are who we design for. If it doesn't save them time and remove friction, it doesn't ship.

– OUR LEADERSHIP

The team behind the platform.

Decades of experience across automotive technology, fintech, and dealership operations. We've built this before — and we're building it again.

Bruce Thompson

Founder & CEO

A serial entrepreneur with a history of launching successful automotive tech ventures, Bruce leads CarWire with a vision to redefine lien management

Cole Fisher

President

Cole helps lead strategy and execution for the next-generation auto fintech platform. He brings a disciplined approach focused on strategic partnerships, infrastructure, and long-term value creation.

Scott Johnston

Chief Operating Officer

Scott brings a wealth of operational and auto industry  expertise to CarWire. With a proven track record of  driving operational efficiencies, he leads internal operations and dealer engagement strategies to drive adoption and scale.

Blake Stallworth

Chief Sales Officer

Blake is an experienced automotive sales leader with a strong background in dealership operations, revenue growth, and building high-performing sales teams. He brings deep industry expertise, guiding sales strategy and strengthening dealer relationships.

Ziad Chartouni

Chief Information Officer

Overseeing the development of our robust workflow management system, Ziad ensures our platform meets the highest standards of efficiency and security.

Kim Jenkins

Sr. Vice President of Operations

Kim brings more than 25 years of experience leading operations and support teams, including over a decade in the automotive industry. She is focused on operational excellence, scalable processes, and delivering exceptional customer experiences.

Nicole Kane

Sr. Director of Product and Operations

With deep expertise in automotive fintech and operational excellence, Nicole leads process design and the operations team to ensure seamless dealer-lender interactions. She plays a critical role in shaping the CarWire experience from the ground up.

Joe Bihner

Strategic Advisor

Joe is a seasoned automotive and fintech executive with decades of leadership experience. At CarWire, he provides strategic guidance on scaling and operational excellence.

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